Media & Press
Donna Serdula in the Media
Expert commentary on personal branding, LinkedIn, careers, professional visibility, and what it takes to be known for the right things.
As Featured on
Expert commentary grounded in the work.
Donna Serdula has spent more than 15 years helping professionals understand how they are perceived, articulate the value they bring, and build professional brands that support where they are going next.
Her media commentary draws from that work with executives, leaders, entrepreneurs, consultants, job seekers, and organizations.
Personal & Executive Branding
How accomplished people define what makes them valuable and communicate it clearly.
Executive Branding
Career Branding
LinkedIn & Professional Visibility
How people build credibility, communicate expertise, and become easier for the right opportunities to find.
Professional Visibility
Thought Leadership
Careers, Reputation & What's Next
How professionals navigate reinvention, senior-level positioning, reputation, and an increasingly AI-enabled workplace.
Executive Reputation
Personal Branding in the Age of AI
Selected Media & Press
Journalists have turned to Donna for perspective on LinkedIn, personal branding, careers, job search, professional reputation, and the changing ways people present themselves professionally.
LinkedIn Author Has Strategic Advice To Improve Your Profile
Donna shares strategies for strengthening a LinkedIn profile, choosing the right keywords, and writing an About section that positions you for the future rather than simply documenting the past.
Read on Forbes →Fix These LinkedIn Profile Mistakes to Help Your Job Search
Featured in Money's personal-finance bootcamp with advice on common LinkedIn profile mistakes that can quietly undermine a job search and what professionals should do instead.
Read on Money →Times
Expert Commentary on LinkedIn's Profile Redesign
When LinkedIn began dramatically redesigning member profiles, the Los Angeles Times turned to Donna for perspective on what the changes meant for everyday professionals — from larger photographs and a more visual profile to the increased importance of the Summary section and professional story.
LinkedIn Profiles for the Out of Work
Donna discusses how professionals can remain honest about a period of unemployment while presenting themselves confidently and avoiding language that unintentionally signals desperation.
Read on MarketWatch →Stop Doing This On LinkedIn Now
Donna provides much of the expert perspective in this examination of one of the biggest LinkedIn mistakes professionals make: waiting until they desperately need the platform before investing in their presence and relationships.
Read the article →On air. On camera. In conversation.
Donna has appeared on television, radio, video, and interview programs to translate changes in LinkedIn and personal branding into practical advice professionals can actually use.
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LinkedIn Profile Writer Featured on NBC
NBC Philadelphia featured Donna and the growing field of professional LinkedIn profile writing, exploring why a strong online professional presence requires more than copying and pasting a résumé.
Watch the NBC feature →
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The Focus Group
Donna joined Wharton Business Radio on SiriusXM for a conversation about LinkedIn, professional presence, and how people can use the platform more strategically.
Listen to the interview →Two Video Features
Donna joined Business Insider on camera to share practical LinkedIn strategies — from strengthening the profile itself to helping the right people actually find it.
Expertise across industries.
Donna's commentary has reached audiences far beyond career media, helping professionals across industries understand how LinkedIn, reputation, and visibility affect opportunity.
LinkedIn Makeover Services Are the Next Big Thing for Job Seekers (and Businesses)
A long-form look at the emergence of professional LinkedIn makeover services and Donna's role as one of the early pioneers of the industry.
How to Navigate the Professional Etiquette of LinkedIn Connections
Donna weighs in on the unwritten rules of LinkedIn networking — who to connect with, how to approach people, and how to build relationships without making the interaction feel transactional.
Read the article →Link Up and Soar: Grow Your Business on LinkedIn
Donna shares strategies for turning LinkedIn into more than a profile and using it as a genuine business-development and relationship-building tool.
Read the article →DonnaTechDesign Aims to Make a Website Shine
An early profile of Donna's entrepreneurial journey, web work, and the beginnings of the business that would ultimately evolve into her work in LinkedIn and personal branding.
Read the article →Also in Print
Donna has also appeared in Women's World Magazine, sharing guidance on optimizing LinkedIn and personal branding during a job search after 50, and in FunWorld Magazine, published by IAAPA.
Some conversations need more room.
Donna has appeared on hundreds of podcasts and interview programs discussing LinkedIn, personal branding, entrepreneurship, careers, visibility, reinvention, leadership, and the stories behind the work we do.
These longer conversations provide room to move beyond quick tips and explore the deeper questions behind professional identity, reputation, ambition, and what's next.
More than commentary. Perspective from the work itself.
Donna's point of view isn't built from watching personal branding from the sidelines.
It comes from years spent talking with real people about how they describe themselves, why accomplished professionals struggle to see their own value clearly, how careers evolve, and what changes when someone finally has language for the contribution they make.
Today, as founder of Vision Board Media, Donna works with executives, senior professionals, founders, consultants, advisors, and organizations to bring greater clarity to professional identity, positioning, reputation, and visibility.
Looking for an expert source?
Donna Serdula is available for interviews, expert commentary, podcasts, television, radio, and select media opportunities related to personal branding, LinkedIn, careers, professional visibility, executive branding, career reinvention, and personal branding in the age of AI.
Donna is the author of two editions of LinkedIn Profile Optimization For Dummies and served as technical editor of LinkedIn Sales Navigator For Dummies.
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