About Vision Board Media

About Vision Board Media

We’re strategic writers, brand experts, and creative collaborators who help leaders and organizations tell the right story and make it count.

Our Story

Vision Board Media: Personal Branding Pioneer

The most capable people are often the most invisible.

In 2009, Donna Serdula noticed the pattern that still runs this company. The most capable people are often the most overlooked. Brilliant at what they do. Passed over anyway.

Back then, LinkedIn was an online résumé nobody quite knew what to do with. Donna looked at a profile page and saw a positioning opportunity. She started writing profiles that told a story instead of reciting a job history, wrote the book on it (twice), and helped build an entire category in the process.

What began with LinkedIn grew into something larger. Résumés, bios, executive positioning, thought leadership, coaching, corporate programs, keynotes. Different formats, one job: close the gap between what someone has built and how the world sees it.

Since 2009, we’ve done that work for more than 8,000 professionals, executives, and organizations across six continents.

The name is the method. Vision: get clear on where you’re going and what you bring. Board: the outside perspective of strategists, coaches, and advisors who challenge your assumptions and sharpen your thinking. Media: the positioning, stories, and brand assets that make your value impossible to miss.

See the future. Understand your value. Move toward it on purpose.

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Who We Are

Meet the Team

Donna Serdula 1
Donna Serdula 1

Donna Serdula

Founder & President

Donna started Vision Board Media & LinkedIn-Makeover.com in 2009. She is also the author of LinkedIn Profile Optimization FOR DUMMIES.

Dionne Carrick 1
Dionne Carrick 1

Dionne Carrick

General Manager of Operations

With a long history of servicing clients at a Fortune 500 company, Dionne is our General Manager of Operations.

Michelle Shipe 1
Michelle Shipe

Michelle Shipe

Senior Branding Specialist & Content Creator

Michelle uses her 15 years of experience as a high school and college English teacher to craft professional narratives and engaging content.

Carrie Christiano 1
Carrie Christiano 1

Carrie Christiano

Executive Resume Writer

Carrie Christiano is a certified resume writer and career coach with a background in corporate recruiting, having worked extensively with Fortune 500 companies in North Carolina’s Research Triangle Park area. She holds a bachelor’s degree in Speech Communications from Tulane University and has partnered with the DoD and other agencies to assist military personnel with the transition to civilian life.

Tom Dowd 1
Tom Dowd 1

Tom Dowd

Executive Career Coach

Award-winning speaker and leader. Distinguished Toastmaster (DTM), National Speakers Association. Amazon Best-selling Business Author: Published 6 books and is currently a banking executive.

Christina Curtiss 1
Christina Curtiss 1

Christina Curtiss

Executive Resume Writer

Possessing more than 26 years of experience, she has worked successfully with all levels of job seekers but specializes in $100,000+ candidates to deliver an exceptional quality product.

OUR VALUES

Quality, Service, Empowerment: Transforming Brands, Changing Lives

At Vision Board Media, our core values are the compass that guides every aspect of our business. They are the principles we live by and the standards we set for ourselves and for our clients.

Three things we won’t compromise on:

We Start with the Person

Most career services start with the deliverable. Which résumé, what the headline should say. We start one step back: who you are, what you’ve actually built, and where you’re headed. Get that right and the documents practically write themselves.

Transformational, not transactional.

We’re not a vending machine for résumés. The work only counts if you walk away seeing yourself more clearly and carry that clarity into every room you enter next.

Clarity before polish.

Anyone can make you sound impressive. That’s the easy part. The valuable part is getting to what’s actually true about you and building everything on top of it. Clarity first. The words come after.

In every engagement, we strive to create a meaningful and lasting impact. We are here not just to enhance your brand, but to inspire and enable a journey of personal and professional growth.